TechStart Rebrand
340%
Increase in Qualified Leads
+340%
89%
Brand Perception Lift
+320%
4.2x
Conversion Rate Improvement
+89%
£2.4M
New Revenue Generated
+£2.4M
The Challenge
TechStart had built impressive technology and gained early traction, but their brand and digital presence were holding them back from breaking into the enterprise market.
Their existing website looked dated, the brand identity felt generic, and they were struggling to communicate their unique value proposition to decision-makers at larger organizations.
Key Problems:
- Brand perception as "just another startup" limiting enterprise deals
- Website with poor UX driving 68% bounce rate
- Inconsistent messaging across marketing touchpoints
- Low conversion rate on demo requests (1.2%)
Our Approach
We started with a comprehensive brand audit and stakeholder interviews to understand TechStart’s vision, strengths, and market positioning opportunities.
Strategic Focus:
Brand Repositioning
Positioned TechStart as an enterprise-grade solution with startup agility
Visual Premium
Created sophisticated visual identity conveying trust and innovation
Conversion Architecture
Redesigned user journey optimized for enterprise decision-makers
Performance First
Built on modern tech stack ensuring speed, SEO, and scalability
What We Delivered
Brand Identity System
- New logo and visual mark
- Comprehensive brand guidelines
- Typography and color systems
- Iconography library
- Photography style guide
- Brand voice and messaging
Website Design & Development
- User experience strategy
- High-fidelity UI designs
- Custom React components
- Headless CMS integration
- Advanced animations
- Mobile-first responsive design
Marketing Assets
- Presentation templates
- Sales collateral
- Social media graphics
- Email templates
- Case study layouts
- Event materials
Technologies & Tools
Project Timeline
1
Discovery & Strategy
Brand audit, stakeholder interviews, competitive analysis, and strategic positioning
2 weeks
2
Brand Identity
Logo design, visual language, typography system, and brand guidelines
3 weeks
3
Website Design
UX architecture, visual design, content strategy, and prototype
4 weeks
4
Development
Front-end development, CMS integration, performance optimization
5 weeks
5
Launch & Optimization
QA testing, deployment, analytics setup, and initial optimizations
2 weeks
The Results
Real impact measured across brand perception, web performance, and business outcomes
Qualified Leads
Before
28/month
After
123/month
+340%
Conversion Rate
Before
1.2%
Before
5.1%
+320%
Bounce Rate
Before
68%
Before
34%
-50%
Average Deal Size
Before
£12K
After
£48K
+300%
Enterprise Clients
Before
2
Before
14
+600%
Brand Awareness
Before
12%
Before
67%
+458%
Ready for similar results?
Let’s discuss how we can transform your brand and digital presence.